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Product 04

Experimentation and Value

Determine whether an intervention caused a worthwhile result, through experiment and holdout design rather than by attributing every change to the last action taken.

Reference and specificationUI-only — A screen renders it on a labelled sample; the logic follows.

Described in an approved specification, with what is and is not built stated on its page.

Every figure is modelled; observed outcomes are recorded in a pilot.

The value, experiment and customer-screen views are sample screens; experiments run and value is measured in a pilot, on your data.

Buyer
Finance Director and CVM Director
Operated by
Analytics and finance owners
Review the propositions that include it
Intended outcomes

The result this product produces

  • Defensible incremental value
  • A holdout the result can be compared against
Evidence

Built today

  • The Experiments and Value book screens render from the Managed CVM and the propositions' runs. app/_components/operator/GrowthEvidenceOnRuns.tsx
Not built

Still to build

  • Holdouts
  • Observed outcomes — the platform records what was recommended; what happened is observed in a pilot
  • Attribution and reconciliation
  • The business-case module reaches no executable consumer
Sold, catalogued, opened

The propositions, the streams and the workspace

Propositions that include this product

  • Operator-branded Consumer AI PacksSell subscribers an AI allowance the way you sell a data bundle — your brand, your currency, your payment methods, your safety policy.
  • HeuriTel JobsAn operator-branded employment service connecting subscribers to verified employers, with consent the subscriber controls.
  • Managed CVM and ExperimentationWe run your value-management engine and prove what it earned, with your team in the approval loop.
  • Next-best-action and Retention DecisioningOne ranked, permitted action per customer moment — including no action — with the reason recorded.
All propositions

Streams beneath this product

The workspace for this product

3 workspace screens belong to this product. They open for a member of an organisation whose subscription includes it.

Sources of this description
  • PRODUCT_04_EXPERIMENTATION_AND_VALUE.md §1 Paid product proposition
  • app/_lib/demo/business-case.ts — written, and reached by no run path — proved at Gate 2D-A

Next steps

Review the propositions that include it All sixteen products