A customer's usage has drifted away from the pack they keep buying.
A different pack, a price change, a renewal nudge, or the ladder left alone — the one that fits.
A pack that fits their usage, even when it earns less this monthConsidered
A price or validity change on the pack they already buyConsidered
A renewal reminder with no change to the packConsidered
No action, where the current pack is the fair oneConsidered
The safeguards, the action and the channels
Before anything reaches the customer: Affordability, margin, cannibalisation, catalogue and consent checks pass.
What would reach them: Present one pack the customer can afford and the operator can fulfil, and provision it on confirmation. On App, USSD, SMS, Retail.
A pilot's requirements are specified: the data, the authority and the consent design.
A different pack, a price change, a renewal nudge, or the ladder left alone — the one that fits.
A customer keeps renewing a monthly pack and uses a third of it. Another keeps buying daily packs that cost more than the weekly one would.
A pack that fits their usage, even when it earns less this month
A price or validity change on the pack they already buy
A renewal reminder with no change to the pack
No action, where the current pack is the fair one
The decision, step by step
01Eligibility rules
02propensity/uplift or value score
03treatment constraints
04ranked action including no-action
05decision log
The catalogue and charging systems approve any pack or price; HeuriTel proposes within the approved ladder.
What it does
Three things it helps you decide or do.
Read how the pack is actually used
Usage against the pack over recent renewals, recharge denominations and the ladder's own margins are what a fair offer is judged on.
In the record’s words
customer_id
account_type
tenure_days
active_products
recharge_30d
usage_30d
revenue_30d
last_contact
consent_status
outcome_label
Compare a better fit with the pack they keep buying
A right-sized pack, a price change, a reminder and no action are ranked together, and the affordability, margin and cannibalisation checks can refuse any of them.
In the record’s words
No consent
ineligible product
price/catalogue mismatch
contact cap
credit/fraud block
channel unavailable
control assignment
Keep the order, the margin and the effect apart
What was offered, what was ordered and what it earned against the pack the customer kept buying are recorded separately, so a pack change counts as growth only when it earns more.
In the record’s words
Decision log
eligibility snapshot
price/order response
delivery receipt
control assignment
revenue/outcome ledger
The journey
Offer the pack that fits how a customer actually uses data
The value-movement surface this product decides against.
Step by step, from both sides
Pricing, pack and CVM teams
Step
What the customer experiences
What the operator does
The momentThe moment that started it.
A customer's usage has drifted away from the pack they keep buying.
Reads usage against the pack over the last three renewals, the pack ladder and each pack's margin, affordability from recharge denominations, consent and recent contact.
The decisionThe decision to be made.
The customer's screen is unchanged.
Ranks a better-fitting pack, a price change, a renewal reminder or no action.
The safeguardsThe conditions that stop it.
Still unchanged: the action waits until every check has passed.
Affordability, margin, cannibalisation, catalogue and consent checks pass.
The actionThe action that reaches the customer.
Present one pack the customer can afford and the operator can fulfil, and provision it on confirmation. Reaches them on App, USSD, SMS, Retail.
Recommends. The system that holds the right confirms, charges or provisions.
When it goes wrongThe failure, and the recovery.
The better-fitting pack would cannibalise a pack the customer would have kept buying, and the margin floor is missed.
The cannibalisation check stops the offer, the renewal reminder goes instead, and the pack ladder question is routed to pricing with the evidence.
The resultThe change it made.
What changed for them is what is counted; nothing else is claimed.
Accepted pack change and incremental margin against the pack they kept buying.
Use customer affordability, usage, renewal and margin data to improve pack intelligence while controlling cannibalisation and measuring incremental value.
Use customer affordability, usage, renewal and margin data to improve pack portfolio optimisation while controlling cannibalisation and measuring incremental value.
Use customer affordability, usage, renewal and margin data to improve pack rationalisation while controlling cannibalisation and measuring incremental value.
/d/HT-0039
HeuriTel Next Best PackDecision definitionHT-0040
Rank only offers the customer can buy and the operator can fulfil, then capture order, margin and incremental conversion.
/d/HT-0040
HeuriTel Pack MigrationDecision definitionHT-0041
Use customer affordability, usage, renewal and margin data to improve pack migration while controlling cannibalisation and measuring incremental value.
/d/HT-0041
HeuriTel Pack PricingDecision definitionHT-0042
Use customer affordability, usage, renewal and margin data to improve pack pricing while controlling cannibalisation and measuring incremental value.
Use customer affordability, usage, renewal and margin data to improve pack cannibalisation while controlling cannibalisation and measuring incremental value.
Use customer affordability, usage, renewal and margin data to improve pack affordability while controlling cannibalisation and measuring incremental value.
/d/HT-0044
HeuriTel Pack ValidityDecision definitionHT-0045
Use customer affordability, usage, renewal and margin data to improve pack validity while controlling cannibalisation and measuring incremental value.
/d/HT-0045
HeuriTel Data Pack OptimisationDecision definitionHT-0046
Use customer affordability, usage, renewal and margin data to improve data pack optimisation while controlling cannibalisation and measuring incremental value.
Use customer affordability, usage, renewal and margin data to improve voice pack optimisation while controlling cannibalisation and measuring incremental value.
Use customer affordability, usage, renewal and margin data to improve combo pack optimisation while controlling cannibalisation and measuring incremental value.
/d/HT-0048
HeuriTel Micro-PackDecision definitionHT-0049
Use customer affordability, usage, renewal and margin data to improve micro-pack while controlling cannibalisation and measuring incremental value.
/d/HT-0049
HeuriTel App-Only PackDecision definitionHT-0050
Use customer affordability, usage, renewal and margin data to improve app-only pack while controlling cannibalisation and measuring incremental value.
/d/HT-0050
HeuriTel Loyalty PackDecision definitionHT-0051
Use customer affordability, usage, renewal and margin data to improve loyalty pack while controlling cannibalisation and measuring incremental value.
/d/HT-0051
HeuriTel Sports PackDecision definitionHT-0052
Use customer affordability, usage, renewal and margin data to improve sports pack while controlling cannibalisation and measuring incremental value.
/d/HT-0052
HeuriTel Content PackDecision definitionHT-0053
Use customer affordability, usage, renewal and margin data to improve content pack while controlling cannibalisation and measuring incremental value.
/d/HT-0053
HeuriTel Family PackDecision definitionHT-0054
Use customer affordability, usage, renewal and margin data to improve family pack while controlling cannibalisation and measuring incremental value.
/d/HT-0054
HeuriTel Youth PackDecision definitionHT-0055
Use customer affordability, usage, renewal and margin data to improve youth pack while controlling cannibalisation and measuring incremental value.
/d/HT-0055
HeuriTel Student PackDecision definitionHT-0056
Use customer affordability, usage, renewal and margin data to improve student pack while controlling cannibalisation and measuring incremental value.
/d/HT-0056
HeuriTel SME PackDecision definitionHT-0057
Use customer affordability, usage, renewal and margin data to improve sme pack while controlling cannibalisation and measuring incremental value.
Use customer affordability, usage, renewal and margin data to improve recharge intelligence while controlling cannibalisation and measuring incremental value.
Use customer affordability, usage, renewal and margin data to improve recharge denomination while controlling cannibalisation and measuring incremental value.
Use customer affordability, usage, renewal and margin data to improve recharge frequency while controlling cannibalisation and measuring incremental value.
Use customer affordability, usage, renewal and margin data to improve recharge migration while controlling cannibalisation and measuring incremental value.
Use customer affordability, usage, renewal and margin data to improve recharge optimisation while controlling cannibalisation and measuring incremental value.
Use customer affordability, usage, renewal and margin data to improve competitor pack intelligence while controlling cannibalisation and measuring incremental value.
/d/HT-0063
HeuriTel Bundle BuilderDecision definitionHT-0064
Use customer affordability, usage, renewal and margin data to improve bundle builder while controlling cannibalisation and measuring incremental value.
Use customer affordability, usage, renewal and margin data to improve personalised pack while controlling cannibalisation and measuring incremental value.
Use customer affordability, usage, renewal and margin data to improve dynamic pack pricing while controlling cannibalisation and measuring incremental value.
