Offer the bundle the customer will actually use, and make it as easy to cancel as to buy.
When viewing, gaming or data patterns say a partner service would be used, compare a bundle, a time-bound pass, the partner service alone and no offer, against entitlement, partner availability and price.
For Digital services, content and partnerships teams.
The bundle or pass, if any, that fits this customer, activates with the partner, and cancels as easily as it was bought.
A customer streams football every weekend on mobile data. A sports pass would save them money. Their plan does not include the partner app, and the pass cannot be cancelled from the app.
A bundle that matches what they already watch or play, with the partner entitlement activated
A time-bound pass for the event or the weekend
The partner service on its own, where the bundle adds nothing
No offer, where the entitlement cannot be activated or cancelled cleanly
The decision, step by step
01Eligibility rules
02propensity/uplift or value score
03treatment constraints
04ranked action including no-action
05decision log
The rights holders, the partner systems and charging remain authoritative; HeuriTel proposes within the approved bundles and their terms.
What it does
Three things it helps you decide or do.
Read what the customer already watches and plays
Usage patterns, the entitlements held, partner availability and device support are what a bundle offer is judged on.
In the record’s words
customer_id
account_type
tenure_days
active_products
recharge_30d
usage_30d
revenue_30d
last_contact
consent_status
outcome_label
Compare bundles, passes and no offer
A bundle, a pass, the partner service alone and nothing are ranked together, and the rights, availability, entitlement, price, consent and cancellation checks can refuse any of them.
In the record’s words
No consent
ineligible product
price/catalogue mismatch
contact cap
credit/fraud block
channel unavailable
control assignment
Keep activation, use and margin apart
Confirmation, partner activation, first use, cancellation and margin after the partner share are recorded separately, so a bundle counts as used at first use.
In the record’s words
Decision log
eligibility snapshot
price/order response
delivery receipt
control assignment
revenue/outcome ledger
The journey
Offer a content or gaming bundle the customer can actually use
Read the journey; a working session shows it running.
Step by step, from both sides
Digital services, content and partnerships teams
Step
What the customer experiences
What the operator does
The momentThe moment that started it.
A customer's viewing, gaming or data pattern says a partner service would be used, or they ask for one.
Reads viewing, gaming and data patterns, partner availability, rights and device support, entitlements already held, and price, consent and cancellation terms.
The decisionThe decision to be made.
The customer's screen is unchanged.
Ranks a content, sports or gaming bundle, a time-bound pass, the partner service alone, or no offer against entitlement, partner availability and price.
The safeguardsThe conditions that stop it.
Still unchanged: the action waits until every check has passed.
Confirm one bundle or pass, activate the entitlement with the partner, and show how to cancel. Reaches them on App, Web, SMS, USSD.
Recommends. The system that holds the right confirms, charges or provisions.
When it goes wrongThe failure, and the recovery.
The bundle is charged and the partner's entitlement never activates, so the customer pays for a service they cannot open.
The charge settles only on the partner's activation confirmation, a failed activation reverses the charge with the reason, and the customer is told rather than left to find out.
The resultThe change it made.
What changed for them is what is counted; nothing else is claimed.
Activated bundles used in their first period, against cancellations and margin after the partner share.
The proofThe proof anyone can check.
Can be answered for, later, from the record.
Usage signal, partner availability, rights, quote, confirmation, activation, first use, cancellation and margin.
Usage signal, partner availability, rights, quote, confirmation, activation, first use, cancellation and margin.
Technical detail
Inputs, decision logic, systems touched, records kept.
The four questions, field by field
What would we need from your systems, and how much history?
Attributes required
customer_id
account_type
tenure_days
active_products
recharge_30d
usage_30d
revenue_30d
last_contact
consent_status
outcome_label
Also useful, not required
Network experience
digital clickstream
complaints
location cohort
household/account links
partner purchases
8-12 weeks of customer, usage, revenue, product, contact and outcome history; stable customer key; one executable channel
How is the action chosen, and what stops it?
Actions it may choose between
Offer
service message
reward
channel change
human follow-up
suppress
do nothing
Conditions that stop execution
No consent
ineligible product
price/catalogue mismatch
contact cap
credit/fraud block
channel unavailable
control assignment
Fail closed on eligibility/consent/price; queue retryable events; do not duplicate orders; route exception to campaign operations
What does it connect to, and what stays authoritative?
Your systems involved
CRM/CDP
campaign manager
product catalogue
OCS
order management
billing
consent registry
Interfaces
Customer/profile API
catalogue/eligibility API
campaign API
charging/order API
consent API
outcome event API
Channels
SMS
USSD
app
web
WhatsApp
outbound call
agent desktop
Charging, billing, catalogue, consent and order systems remain authoritative; HeuriTel decides only within approved policy.
What is kept, and how would a claim be tested?
Evidence required
Decision log
eligibility snapshot
price/order response
delivery receipt
control assignment
revenue/outcome ledger
The measures
Eligible population
treatment rate
conversion
incremental revenue
ARPU
churn
contact rate
margin
opt-out
decision latency
Privacy and regulation
Purpose limitation
consent and suppression
data minimisation
retention
explainability for material customer effects
local marketing rules
Randomised holdout where feasible; intent-to-treat primary view; pre-declared denominator; guardrails for complaints, margin and opt-out
The 26 definitions underneath
26 in this product
HeuriTel OTT BundlesDecision definitionHT-0160
Select, bundle, sell and retain the right ott bundles proposition using eligibility, partner cost, entitlement and incremental margin controls.
/d/HT-0160
HeuriTel Video Streaming BundleDecision definitionHT-0161
Select, bundle, sell and retain the right video streaming bundle proposition using eligibility, partner cost, entitlement and incremental margin controls.
/d/HT-0161
HeuriTel Music Streaming BundleDecision definitionHT-0162
Select, bundle, sell and retain the right music streaming bundle proposition using eligibility, partner cost, entitlement and incremental margin controls.
Select, bundle, sell and retain the right sports subscription proposition using eligibility, partner cost, entitlement and incremental margin controls.
Use customer affordability, usage, renewal and margin data to improve sports pack personalisation while controlling cannibalisation and measuring incremental value.
Select, bundle, sell and retain the right gaming subscription proposition using eligibility, partner cost, entitlement and incremental margin controls.
/d/HT-0165
HeuriTel Cloud GamingDecision definitionHT-0166
Select, bundle, sell and retain the right cloud gaming proposition using eligibility, partner cost, entitlement and incremental margin controls.
/d/HT-0166
HeuriTel Esports PackDecision definitionHT-0167
Use customer affordability, usage, renewal and margin data to improve esports pack while controlling cannibalisation and measuring incremental value.
/d/HT-0167
HeuriTel Digital SubscriptionsDecision definitionHT-0168
Select, bundle, sell and retain the right digital subscriptions proposition using eligibility, partner cost, entitlement and incremental margin controls.
/d/HT-0168
HeuriTel Content PacksDecision definitionHT-0169
Use customer affordability, usage, renewal and margin data to improve content packs while controlling cannibalisation and measuring incremental value.
/d/HT-0169
HeuriTel Entertainment BundleDecision definitionHT-0170
Select, bundle, sell and retain the right entertainment bundle proposition using eligibility, partner cost, entitlement and incremental margin controls.
Select, bundle, sell and retain the right education content proposition using eligibility, partner cost, entitlement and incremental margin controls.
/d/HT-0171
HeuriTel Health and Wellness SubscriptionDecision definitionHT-0172
Select, bundle, sell and retain the right health and wellness subscription proposition using eligibility, partner cost, entitlement and incremental margin controls.
/d/HT-0172
HeuriTel Travel OffersDecision definitionHT-0173
Identify eligible records for travel offers, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for merchant offers, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for food delivery offers, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Select, bundle, sell and retain the right device security subscription proposition using eligibility, partner cost, entitlement and incremental margin controls.
Select, bundle, sell and retain the right cloud storage subscription proposition using eligibility, partner cost, entitlement and incremental margin controls.
/d/HT-0177
HeuriTel Family Digital BundleDecision definitionHT-0178
Identify eligible records for family digital bundle, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Select, bundle, sell and retain the right subscription consolidation proposition using eligibility, partner cost, entitlement and incremental margin controls.
Select, bundle, sell and retain the right partner subscription billing proposition using eligibility, partner cost, entitlement and incremental margin controls.
Identify customers with a defined near-term churn risk, select only economically justified retention actions, and measure incremental saves against a holdout.
Select, bundle, sell and retain the right content margin optimisation proposition using eligibility, partner cost, entitlement and incremental margin controls.
Use customer affordability, usage, renewal and margin data to improve 5g experience pack while controlling cannibalisation and measuring incremental value.
Use customer affordability, usage, renewal and margin data to improve creator streaming pack while controlling cannibalisation and measuring incremental value.
