Journey Activation
Convert an approved, policy-valid decision into an operator-controlled customer journey, with reusable orchestration across SMS, RCS, WhatsApp, email, push, app and USSD.
Runnable demonstrationintegrated workflow — The stages are joined by persistence, identity and authorisation inside the platform. This does not mean integrated with an operator system.
A journey you can run end to end on a sample of your market, today.
Runs on the sample; a channel connector is agreed in a pilot.
The HeuriTel Jobs offer runs end to end on its workbench — consent and matching on a sample for the organisation's market or on a workbook the operator returns. Every figure on the journeys workspace is drawn from labelled sample data; delivery is the operator's channel's, in a pilot.
- Buyer
- Digital / CVM Director
- Operated by
- Campaign and journey operations
The result this product produces
- Governed delivery of an approved decision
- Response evidence attributable to the journey that caused it
Built today
- The journeys are the runs' own counts, and the studio the Next-best-action run stage by stage.
app/_components/operator/JourneysOnRuns.tsx - The HeuriTel Jobs offer runs end to end on /operator/workbench/heuritel-jobs: its workbook is registered with schema heuritel.jobs-matching v1 and engine v1.
app/_lib/offers/engines/heuritel-jobs.ts
Still to build
- Every channel connector
- Delivery receipts and response capture
- A journey state machine behind the screens
The propositions, the streams and the workspace
Propositions that include this product
- Operator-branded Consumer AI PacksSell subscribers an AI allowance the way you sell a data bundle — your brand, your currency, your payment methods, your safety policy.
- OTT, Content, Sports and Gaming BundlesSell partner content as operator bundles, with rights, entitlement, cancellation and partner margin handled.
- HeuriTel JobsAn operator-branded employment service connecting subscribers to verified employers, with consent the subscriber controls.
- Managed CVM and ExperimentationWe run your value-management engine and prove what it earned, with your team in the approval loop.
- Next-best-action and Retention DecisioningOne ranked, permitted action per customer moment — including no action — with the reason recorded.
- AI Campaign Creation and LocalisationProduce compliant campaign content in your markets' languages, at campaign speed, with approval retained.
Streams beneath this product
The workspace for this product
2 workspace screens belong to this product. They open for a member of an organisation whose subscription includes it.
Sources of this description
PRODUCT_03_JOURNEY_ACTIVATION.md§1 Paid product proposition
Next steps