Product 05

Offer, Pack and Pricing Intelligence

A governed commercial catalogue and intelligence layer unifying approved price, allowance, validity, renewal, eligibility and terms, so an offer decision is made against one authoritative record.

Runnable demonstrationintegrated workflow — The stages are joined by persistence, identity and authorisation inside the platform. This does not mean integrated with an operator system.

A journey you can run end to end on a sample of your market, today.

Runs on the sample; the catalogue integration, the published price and the charge are a pilot's.

Two offers run end to end on their own workbenches — Consumer AI Packs (eligibility and economics) and OTT, Content, Sports and Gaming Bundles (the entitlement lifecycle) — on a sample for the organisation's market or on a workbook the operator returns. The offers workspace is a sample, and offer records also reach the Customer Intelligence decision as part of its dataset.

Buyer: Commercial Director
Operated by: Pricing, packaging and commercial owners

Run the demonstration

Intended outcomes

The result this product produces

Eligible, affordable, margin-aware offer decisions
One authoritative commercial record per offer

Evidence

Built today

The Offer studio renders from the Consumer AI Packs run. app/_components/operator/OfferStudioOnRuns.tsx
Offer records are a validated input to the Customer Intelligence decision. app/_lib/contracts/customer-intelligence-runtime.ts
The Operator-branded Consumer AI Packs offer runs end to end on /operator/workbench/consumer-ai-packs: its workbook is registered with schema heuritel.ai-pack-economics v1 and engine v1. app/_lib/offers/engines/consumer-ai-packs.ts
The OTT, Content, Sports and Gaming Bundles offer runs end to end on /operator/workbench/ott-bundles: its workbook is registered with schema heuritel.bundle-settlement v1 and engine v1. app/_lib/offers/engines/ott-bundles.ts

Not built

Still to build

A catalogue of its own: each offer's records live in its workbook, and no operator product catalogue is read
Pricing intelligence — elasticity, margin modelling, renewal behaviour
Integration with an operator product catalogue, charging or billing: no price has been published or charged

Sold, catalogued, opened

The propositions, the streams and the workspace

Propositions that include this product

Operator-branded Consumer AI PacksSell subscribers an AI allowance the way you sell a data bundle — your brand, your currency, your payment methods, your safety policy.
OTT, Content, Sports and Gaming BundlesSell partner content as operator bundles, with rights, entitlement, cancellation and partner margin handled.
Next-best-action and Retention DecisioningOne ranked, permitted action per customer moment — including no action — with the reason recorded.

All propositions

Streams beneath this product

The workspace for this product

3 workspace screens belong to this product. They open for a member of an organisation whose subscription includes it.

Sources of this description

PRODUCT_05_OFFER_PACK_PRICING_INTELLIGENCE.md §1 Paid product proposition

Next steps

Run the demonstration All sixteen products