An offer a business with no marketing capability can run on its own.
A shop on the operator's network wants customers. It has no marketing team, no agency and no budget for either.
Assisted campaign creation inside the operator's own channel
A managed option where the operator runs it
No action where the business has no reachable audience
The decision, step by step
01Eligibility rules
02propensity/uplift or value score
03treatment constraints
04ranked action including no-action
05decision log
Business verification, media budget and publishing remain the operator's and the platform partner's decisions.
What it does
Three things it helps you decide or do.
Read the business, not a consumer profile
Verification, the account and the task come first; a business is not a segment of prepaid subscribers.
In the record’s words
customer_id
account_type
tenure_days
active_products
recharge_30d
usage_30d
revenue_30d
last_contact
consent_status
outcome_label
Offer within scope, or say what is missing
The marketing assistant drafts and asks for approval; publishing, budget and audience policy can each stop it, and nothing goes live from a demonstration.
In the record’s words
No consent
ineligible product
price/catalogue mismatch
contact cap
credit/fraud block
channel unavailable
control assignment
Keep the brief, the approval and the result
What was asked, what was approved and what was delivered are kept apart, so a draft is reported as a draft.
In the record’s words
Decision log
eligibility snapshot
price/order response
delivery receipt
control assignment
revenue/outcome ledger
The journey
Give a small business customer marketing they can actually run
Read the journey; a working session shows it running.
Step by step, from both sides
Enterprise, SME and digital services teams
Step
What the customer experiences
What the operator does
The momentThe moment that started it.
A merchant wants to create demand without agency cost or customer PII.
Reads business profile and category, reachable audience in the area, spend capacity and billing state.
The decisionThe decision to be made.
The customer's screen is unchanged.
Builds local creative, audience criteria, budget and channel plan.
The safeguardsThe conditions that stop it.
Still unchanged: the action waits until every check has passed.
KYB, content, privacy, media budget and audience policy pass.
The actionThe action that reaches the customer.
Publish the campaign through approved media and operator channels. Reaches them on Web, App, SMS, Digital media.
Recommends. The system that holds the right confirms, charges or provisions.
When it goes wrongThe failure, and the recovery.
The addressable audience is too small for the campaign to be worth running.
The business is told so before spending, and offered a smaller option or none.
The resultThe change it made.
What changed for them is what is counted; nothing else is claimed.
Subscription, AI credits, media fee and evidenced conversion.
The proofThe proof anyone can check.
Can be answered for, later, from the record.
Brief, creative version, approval, spend, delivery and conversion trail.
Identify eligible records for enterprise customer 360, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
/d/HT-0433
HeuriTel Enterprise Lead ScoringDecision definitionHT-0434
Identify eligible records for enterprise lead scoring, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify customers with a defined near-term churn risk, select only economically justified retention actions, and measure incremental saves against a holdout.
/d/HT-0435
HeuriTel Enterprise Next Best OfferDecision definitionHT-0436
Rank only offers the customer can buy and the operator can fulfil, then capture order, margin and incremental conversion.
/d/HT-0436
HeuriTel SME Next Best ProductDecision definitionHT-0437
Rank only offers the customer can buy and the operator can fulfil, then capture order, margin and incremental conversion.
/d/HT-0437
HeuriTel SME Connectivity UpsellDecision definitionHT-0438
Identify eligible records for sme connectivity upsell, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Use network, customer and economic data to support private network opportunity, with operator-approved actions, change controls and post-action verification.
Identify eligible records for iot connectivity growth, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for iot sim lifecycle, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for enterprise quote prioritisation, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for enterprise contract renewal, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
/d/HT-0443
HeuriTel Enterprise Service AssuranceDecision definitionHT-0444
Identify eligible records for enterprise service assurance, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for enterprise sla risk, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Detect and prioritise enterprise fraud risk risk using bounded rules and models, then pass the signal to the authorised fraud or transaction-control system.
/d/HT-0447
HeuriTel Enterprise API SalesDecision definitionHT-0448
Identify eligible records for enterprise api sales, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for enterprise cloud cross-sell, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for enterprise cybersecurity cross-sell, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for enterprise device fleet optimisation, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for enterprise account planning, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
