Telecom AI Martech and Campaign Studio
A governed campaign studio converting an approved commercial objective, eligible audience and valid product offer into localised, channel-ready variants, with approvals, activation handoff and measurable learning.
Runnable demonstrationintegrated workflow — The stages are joined by persistence, identity and authorisation inside the platform. This does not mean integrated with an operator system.
A journey you can run end to end on a sample of your market, today.
The assistant runs in rehearsal; a model is connected in a pilot, under a permission the operator grants.
The AI Campaign Creation and Localisation offer runs end to end on its workbench — the review and activation of campaign variants on a sample for the organisation's market or on a workbook the operator returns.
- Buyer
- CMO, CVM Director, Digital Marketing Director and Brand Director
- Operated by
- Marketing, brand and campaign owners, who keep approval
The result this product produces
- Approved, localised, measurable campaigns
- Campaign briefs tied to outcomes that can be measured
Built today
- The AI Campaign Creation and Localisation offer runs end to end on /operator/workbench/campaign-localisation: its workbook is registered with schema heuritel.campaign-localisation v1 and engine v1.
app/_lib/offers/engines/campaign-localisation.ts
Still to build
- Generated content from a connected model: the inference contract runs in rehearsal and no provider is connected
- Activation handoff, which depends on Journey Activation's channels
- Measured learning: no campaign has been activated, so no result has been observed
The propositions, the streams and the workspace
Propositions that include this product
- Operator-branded Consumer AI PacksSell subscribers an AI allowance the way you sell a data bundle — your brand, your currency, your payment methods, your safety policy.
- OTT, Content, Sports and Gaming BundlesSell partner content as operator bundles, with rights, entitlement, cancellation and partner margin handled.
- HeuriTel JobsAn operator-branded employment service connecting subscribers to verified employers, with consent the subscriber controls.
- AI Campaign Creation and LocalisationProduce compliant campaign content in your markets' languages, at campaign speed, with approval retained.
The workspace for this product
One workspace screen belongs to this product. It opens for a member of an organisation whose subscription includes it.
Sources of this description
PRODUCT_16_TELECOM_AI_MARTECH_AND_CAMPAIGN_STUDIO.md§1 Paid product proposition
Next steps