Every definition in the operating model.
Each one names a decision, a service or a programme. Find one by name, by task, or by its identifier — then follow it to the product it belongs to.
These are definitions from the operating model. None of them is a running application, and delivery services and programmes are work people do rather than software you would be given a login to.
- Decision definitionHT-0001
Identify eligible records for cvm, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0002
Identify eligible records for customer 360, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0003
Identify eligible records for customer segmentation, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0004
Identify eligible records for micro-segmentation, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0005
Identify eligible records for customer lifecycle, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0006
Rank eligible commercial or service actions for each customer, including do nothing, under consent, contact, margin and product rules.
- Decision definitionHT-0007
Rank only offers the customer can buy and the operator can fulfil, then capture order, margin and incremental conversion.
- Decision definitionHT-0008
Identify customers with a defined near-term churn risk, select only economically justified retention actions, and measure incremental saves against a holdout.
- Decision definitionHT-0009
Identify eligible records for retention, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0010
Identify eligible records for win-back, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.