Acquire the customer who is still there in ninety days, not the sale that leaves with the incentive.
When a prospect is qualified, compare the standard offer, a smaller incentive, a cheaper channel and no incentive, against likely value and the cost of the acquisition.
For Acquisition, dealer and digital-channel teams.
The first offer and incentive this prospect gets, its channel, and the point at which the acquisition is not worth its cost.
A prospect has been qualified through a dealer. The incentive would win the sale. Half the connections won that way last quarter were inactive within ninety days.
The standard first offer through the channel that qualified the prospect
A smaller incentive where the prospect's likely value does not justify the full one
The same offer through a cheaper channel
No incentive, recorded, where the connection is likely to leave within a quarter
The decision, step by step
01Eligibility rules
02propensity/uplift or value score
03treatment constraints
04ranked action including no-action
05decision log
The order, dealer and identity systems remain authoritative; HeuriTel proposes within the incentive budget and dealer terms.
What it does
Three things it helps you decide or do.
Qualify the prospect before the incentive is spent
Source, consent, duplicate identity and comparable-customer value are read before an offer is made, so an incentive comes after the checks.
In the record’s words
customer_id
account_type
tenure_days
active_products
recharge_30d
usage_30d
revenue_30d
last_contact
consent_status
outcome_label
Compare offers, incentives and channels, including none
The standard offer, a smaller incentive, a cheaper channel and no incentive are ranked, and the consent, duplicate, eligibility and budget checks can refuse.
In the record’s words
No consent
ineligible product
price/catalogue mismatch
contact cap
credit/fraud block
channel unavailable
control assignment
Measure acquisition on who stays
Activation, ninety-day status and acquisition cost are recorded separately, so a signed connection counts as an acquired customer only once active at ninety days.
In the record’s words
Decision log
eligibility snapshot
price/order response
delivery receipt
control assignment
revenue/outcome ledger
The journey
Acquire a customer who is still there after ninety days
Read the journey; a working session shows it running.
Step by step, from both sides
Acquisition, dealer and digital-channel teams
Step
What the customer experiences
What the operator does
The momentThe moment that started it.
A prospect is qualified through a dealer, a port-in request or a digital lead.
Reads prospect source and how it was qualified, consent to contact and duplicate identity checks, likely value from comparable customers, incentive budget and dealer terms.
The decisionThe decision to be made.
The customer's screen is unchanged.
Ranks a first offer, a channel and an incentive against the prospect's likely value and the cost of acquiring them.
The safeguardsThe conditions that stop it.
Still unchanged: the action waits until every check has passed.
Consent to contact, duplicate identity, eligibility, incentive budget and dealer terms pass.
The actionThe action that reaches the customer.
Present one first offer through the permitted channel and activate the connection on acceptance. Reaches them on Retail, Dealer, Web, USSD.
Recommends. The system that holds the right confirms, charges or provisions.
When it goes wrongThe failure, and the recovery.
The prospect is an existing customer under a second identity, and the incentive would pay for a connection the operator already has.
The duplicate check stops the incentive, the dealer sees the reason, and the prospect is offered a legitimate second-line product instead.
The resultThe change it made.
What changed for them is what is counted; nothing else is claimed.
Activated connection still active and spending after ninety days, against acquisition cost.
A connection that leaves within a quarter cost the incentive and the dealer commission and earned nothing; acquisition is measured on who stays, not on who signed.
Modelled
The mechanism that could produce the result, stated; the figure is measured in the pilot.
Observed
Measured in a pilot’s validate stage, on your systems, against a comparison agreed first.
The result, the mechanism, the measurement, and the record’s five answers
Desired result
Incremental revenue or retention; lower contact waste; improved conversion with margin guardrails
Mechanism
Ingest → qualify → score → apply limits/consent → assign control → execute approved action → capture delivery and business outcome → monitor/retrain
Measurement
Randomised holdout where feasible; intent-to-treat primary view; pre-declared denominator; guardrails for complaints, margin and opt-out
Identify eligible records for customer acquisition, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for port-in acquisition, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for competitor win-over, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for acquisition offers, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for acquisition channel optimisation, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for referral acquisition, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
/d/HT-0028
HeuriTel Lead ConversionDecision definitionHT-0029
Identify eligible records for lead conversion, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
/d/HT-0029
HeuriTel Digital AcquisitionDecision definitionHT-0030
Identify eligible records for digital acquisition, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for retail acquisition, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for location-based acquisition, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for market share growth, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for acquisition cost optimisation, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
/d/HT-0034
HeuriTel Dealer Lead PrioritisationDecision definitionHT-0035
Identify eligible records for dealer lead prioritisation, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Use network, customer and economic data to support coverage-led acquisition, with operator-approved actions, change controls and post-action verification.
