Revenue, Margin & Commercial Spend
Spend incentives where they earn a margin, and stop the discount that pays for a sale that would have happened anyway.
For MVNO / MVNE: Margin against wholesale cost, which is the MVNO's central economic question. 18 of 18 definitions list MVNO customers among those they serve.
SoftwareRequirements discovery
The example, and what sits underneath
Example: A retention campaign has a budget and a list.
18 decision definitions
