Thirty products in five areas and nine families. Start from what you need to get done, or from what you can open today.
Optional: tell us your market and the kind of organisation you are, and the examples will use your figures.
Configure a demonstrationIs what we are selling priced and shaped for the people we are selling it to? · 5 of 30 products
Sell the pack that fits, not the one that renews by habit.
SoftwareInteractive preview
Example: A customer keeps renewing a monthly pack and uses a third of it.
30 decision definitions
Offer the bundle the customer will actually use, and make it as easy to cancel as to buy.
SoftwareRequirements discovery
Example: A customer streams football every weekend on mobile data.
26 decision definitions
Sell the traveller the coverage that works where they land, before they leave.
SoftwareRequirements discovery
Example: A customer has a flight tomorrow.
12 decision definitions
Offer the device the customer can afford and the operator can deliver, with the whole cost shown.
SoftwareRequirements discovery
Example: A customer's handset drops the network on 4G.
12 decision definitions
Sell only the broadband that can be installed at the address, and say when it cannot.
SoftwareRequirements discovery
Example: A household wants fibre.
14 decision definitions
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